Paul Roos

Leadership Coach | Culture Architect | AFL Hall of Fame Legend 

Paul Roos is one of the most respected figures in Australian sport, known for his transformational leadership and culture-building expertise. As an AFL Hall of Fame player and Premiership-winning coach, Paul famously led the Sydney Swans to their first flag in 72 years, establishing the revered ‘Bloods Culture’ that has become a benchmark for high performance and accountability. Now Co-Founder and Head Coach at Performance by Design, Paul brings his elite sporting insights into the corporate world, helping organisations develop strong leadership, clear values and sustainable culture systems. Through powerful storytelling and practical examples, Paul challenges leaders to reflect on the question: “Are you the leader you wish you had?” Paul’s keynotes are engaging, authentic and deeply relevant, blending personal stories with proven frameworks for behaviour change, feedback and high-functioning teams. His sessions leave participants with tangible insights and renewed energy to lead with clarity and purpose. .